InSiteful Solutions now offers content writing services for small businesses who want to get big! These businesses most include an organic Search optimization plan within their overall marketing plan. “You can never make or re-make a first impression.” That’s why it is so important for you to consider professional content writing for your main pages. For small businesses this is usually 6-8 pages such as the Home Page plus Services (specializes), Pricing, About Us, Contact Us, Testimonials, Blog or similar with optimally 500- 600 words a page, key word rich. Content is the king of being found in search and it is the “golden ticket” in being found.

Website Content
Professional content is a basic must to be found in Google and is the construct that is needed to be seen. It becomes the basis on which you are not only found, but reviewed and hopefully re-trained for services or products. This content is critical for being “found” by Google, Bing, Yahoo, AOL and other search engines for rankings. At InSiteful Solutions, we know you want to reach Page One of Google.
–Custom writing based and created together with your personal affect for business (traditional, high-end, hometown friendly, service, freshness)
–Language that is professional, factual and grammatically suitable for your digital business
–We listen to your ideas and pitch them to your industry

SEO Content
If you don’t already know, you will eventually find out that precise, deliberate content writing is a persistent need in order to be “found” by Google and for continued spikes in ranking that lead your website to the top. Good organics such as writing is not a quick fix, but will help your business over time achieve your higher results.

SEO Blogs ( SEO Article Writing)
Want to easily drive more traffic to your website? One of the best ways is to use what Google considers “new”, “fresh”, and “unique”. That means your articles preferable need to be original, creative prose. Most small businesses owners don’t like writing much? We interview our clients to assess their needs, review suggestions, help prepare articles and we will upload to your website.

Landing Pages
Shoppers don’t always land on your home page or know about your specific website, especially if they use pay per click advertising. They must do a general word or terminology search or search by need and locale. That’s why your Landing Page must grab their attention quickly and favorably…and so you surely know that browsers really do “judge a book by its cover.” End their search with your Landing Page.

Branding Strategy
Products, Services, Business professionals and more need to promote through branding. Branding gets your noticed, sets you apart from the rest and needs to be memorable. This requires an up-front sense of distinctness by the business owner and web company team to deliver the inventory array destined for buyer loyalty.

Directory Submission – On-line Directories Accessed – Increased Back-links

Press Releases

Is your business or practice ready to release big news, promote a new service, product, or division; announce new personnel, send an advertisement or coupon; sponsor an event? Try a Press Release that will spread the information far and wide including print media, emarketing, chamber of commerce, B2B, networking and facebook. Suitable for authors and editors who may wish to print in their blogs, newsletters, columns.Website “Refresh”

Website “Refresh”
Maybe your current website simply needs to be refreshed through an update of copy content or facts, graphics, pictures, or have a complete section added like Testimonials or newer technology like YouTube or Social Media like facebook and Twitter.

File under: Website Content Website “Refresh” SEO Content SEO Blogs/Articles Landing Pages Branding Strategy Directory Submission New/Custom Websites Press Releases

Template Themes

The Good

Quick and usually pretty easy. Your site can be installed and configured within a week if your content is ready use.
Code. Some templates have clean code, meaning the HTML and CSS are compliant and up-to-date. It depends on the theme you choose though. Stay away from free themes, they won’t work with widgets over time.
Budget friendly. Oftentimes, you can have a theme installed for free if you know what you are doing and are confident enough to understand some of the basic requirements. Or, for a few hundred dollars, you can have a professional install and configure the website (add your logo, change out colors, setup the widgets).
Clean, Modern Designs. There are some really nice themes out there now. It is not like it used to be. I remember the old HTML themes with bloated code and heavy graphics. You can find some really great themes out there.

The Bad

Locked. With a template you are typically locked into a design and configuration. If you choose a theme, make sure it has page options like sidebars, full-page width, and header configurations for your logo and/or slogan.
Code. A template can be bloated with code and heavy plugins to make it work as you see the demo work. It is important that your website be lean and load fast.
Support. Support for the themes can be limited. If a theme conflicts with a plugin, your theme developer may not be responsive. Choose premium themes with good support to prevent issues later on down the road. Send and ask a question to monitor their response time then check their support forums for activity.
Security risks. Some themes, especially free themes, have ‘dirty’ code meaning the template contains harmful or malicious coding (security holes) placed there by the author or a hacker. Hidden or missing code can wreak havoc on your WordPress site, and when a hacker gets in… you’re in big trouble. Be sure to buy a premium theme from a reputable company.
Custom WordPress Themes
So say that your company has specific requirements for features and branding. That your brand is too important to leave to a predesigned theme and that you have features that cannot be found without doing some custom work. Don’t be confused by a design that is simply a modification of an existing premium WordPress theme. Truly custom WordPress themes are coded specifically for the company and its complexity. But, as with templates, custom designs have their positives and their drawbacks.

Custom Themes

The Good

Versatility. Starting from scratch and getting all the features you need and desire allows for greater flexibility. We start with wire framing then we pull out Photoshop and send you designs that we collaborate on. Designs are only limited by your imagination.
Branding. A custom design is specifically branded to your company with your colors, target market, and goals.
Specific Needs. Arrange widgets and functionality within the theme while still using a unique layout and format.
Uniqueness. As with any company, a custom design will set you apart from the rest and stand out from the competitors. With a predesigned theme, you run the risk of looking like the rest.
Search Engine Optimization. Clients want their site friendly to Google and Bing. Since Search engines score on uniqueness of code as well as content, your custom theme is always the better choice.

The Bad

Investment. A custom WordPress theme can be cost prohibitive if you are just starting out. I sometimes recommend to my clients that they understand their budget as they will need to do more marketing after the site is live. Can they afford the time and money? A custom web design is an investment I remind them.
Time. It can take some time to build a custom theme; from 4 – 10 weeks depending on how complicated the site is.
Either way, WordPress is a solid framework created from a reputable WordPress development core with great support, updatability, community, etc. and you’ll also get the custom elements you’re after too. I offer WordPress hosting for both

Female painter shoes some color

The foundations of pre-20th-century color theory were built around “pure” or ideal colors, characterized by sensory experiences rather than attributes of the physical world. This has led to a number of inaccuracies in traditional color theory principles that are not always remedied in modern formulations. The most important problem has been a confusion between the behavior of light mixtures, called additive color, and the behavior of paint or ink or dye or pigment mixtures, called subtractive color. This problem arises because the absorption of light by material substances follows different rules from the perception of light by the eye.

A second problem has been the failure to describe the very important effects of strong luminance (lightness) contrasts in the appearance of colors reflected from a surface (such as paints or inks) as opposed to colors of light; “colors” such as browns or ochres cannot appear in mixtures of light. Thus, a strong lightness contrast between a mid-valued yellow paint and a surrounding bright white makes the yellow appear to be green or brown, while a strong brightness contrast between a rainbow and the surrounding sky makes the yellow in a rainbow appear to be a fainter yellow, or white.

A third problem has been the tendency to describe color effects holistically or categorically, for example as a contrast between “yellow” and “blue” conceived as generic colors, when most color effects are due to contrasts on three relative attributes that define all colors: Lightness (light vs. dark, or white vs. black), saturation (intense vs. dull), and Hue (e.g., red, orange, yellow, green, blue or purple). Thus, the visual impact of “yellow” vs. “blue” hues in visual design depends on the relative lightness and intensity of the hues. These confusions are partly historical, and arose in scientific uncertainty about color perception that was not resolved until the late 19th century, when the artistic notions were already entrenched.

However, they also arise from the attempt to describe the highly contextual and flexible behavior of color perception in terms of abstract color sensations that can be generated equivalently by any visual media. Many historical “color theorists” have assumed that three “pure” primary colors can mix all possible colors, and that any failure of specific paints or inks to match this ideal performance is due to the impurity or imperfection of the colorants. In reality, only imaginary “primary colors” used in colorimetry can “mix” or quantify all visible (perceptually possible) colors; but to do this, these imaginary primaries are defined as lying outside the range of visible colors; i.e., they cannot be seen. Any three real “primary” colors of light, paint or ink can mix only a limited range of colors, called a gamut, which is always smaller (contains fewer colors) than the full range of colors humans can perceive.